The Brief
Luxury hospitality copy is a discipline of restraint. Every brand has a voice that took decades to build, and every caption, page, and campaign has to sound like the brand on its best day.
The portfolio spanned Hilton, Waldorf Astoria, Hyatt, Equinox Hotels, Grand Wailea, The Beekman NYC, The Line Hotels, and Boston Harbor Hotel.
The Work
Eight legendary brands. One writer holding every voice distinct.
I developed annual content calendars and brand voice for the agency's leading hospitality accounts, managing copy across nearly a dozen Instagram channels including Equinox and Grand Wailea, adapting tone and format for very different audiences and platforms.
Beyond social, I authored comprehensive website copy for luxury destinations such as The Beekman NYC, The Line Hotels, and Boston Harbor Hotel, and collaborated with design teams on print and digital campaign creative for events and promotions.
The Results
- Voice
Distinct, consistent brand voices maintained across eight-plus flagship hospitality brands.
- Social
Copy managed for nearly a dozen Instagram accounts, enhancing voice and engagement.
- Web
Full website copy authored for The Beekman NYC, The Line Hotels, and Boston Harbor Hotel.
- Campaigns
Print and digital campaign creative produced in collaboration with design teams.
The Assets
From the archive
