Case Study · Documentary Television

WebMD

Producing medical docu-series at national scale, including the Telly Award-winning Medscape series Treating Obesity: Confronting a New Normal.

Role
Video Program Manager
Client
WebMD / Medscape
Year
2019 to 2021
Arena
Health Media · National
01Telly Award, 2022
06Part award-winning series
DozensOf docu-series produced
01

The Brief

Medical storytelling has to satisfy two masters: scientific accuracy and human attention. WebMD's docu-series program needed someone who could manage complex productions across hospitals, universities, and research institutions while keeping the stories watchable.

The flagship was Treating Obesity: Confronting a New Normal, a six-part Medscape series examining the science, lifestyle, and policy behind America's obesity epidemic.

02

The Work

Documentary discipline: listen, frame, and pace a story that isn't scripted but has to feel inevitable.

I managed production of dozens of medical docu-series spotlighting groundbreaking medicines and research trials, coordinating multi-day shoots with colleges, hospitals, and video crews while ensuring seamless communication among all stakeholders.

I oversaw budgets and vendor contracts with strict adherence to financial targets, and contributed on set alongside editorial directors as an assistant director, gaffer, and in various other production roles. The flagship series won a Telly Award.

03

The Results

  • Award

    Telly Award winner for Treating Obesity: Confronting a New Normal.

  • Scale

    Dozens of docu-series produced across hospitals, colleges, and research institutions.

  • Operations

    Budgets, schedules, and vendor contracts held on target across multi-day shoots.

  • Craft

    On-set contribution as assistant director and gaffer, translating dense research into accessible stories.

The Assets

From the archive
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