The Brief
A first-time congressional campaign has no brand, no playbook, and no margin for error. Everything that voters, donors, and press would ever see had to be invented, systematized, and shipped at the speed of a news cycle.
The assignment covered the entire operation: paid and earned media, field operations, volunteer coordination, fundraising, and vendor management, with creative direction running through all of it.
The Work
A campaign is a brand that has to win on a deadline.
I built the campaign's communications and operations program from nothing. That meant a messaging framework and visual identity first, then the machinery: brand book, content calendars, volunteer intake systems, Trello-based workflows, phased field plans, and petition logistics that keep a small team organized under fast-moving deadlines.
From there the work became daily production. Rapid-response content, donor communications, endorsement materials, and issue-framed social campaigns, all held to one voice while I managed digital, print, and production vendors to budget and timeline.
The Results
- Brand
Complete campaign identity, messaging framework, and brand book built and adopted across every channel.
- Systems
Volunteer intake, project tracking, and field logistics designed so a grassroots team operates like a much larger one.
- Content
Rapid response, donor comms, endorsements, newsletters, and social produced on a continuous cycle.
- Vendors
Digital advertising, print, and production partners managed to budget while protecting the message.
The Assets
From the archive
